Design Feature > Jugaad
Bhavik wrote to me asking ‘how come indian designs are not reflected in our highways and the environment? Am I missing something here?’ Felt that it was time to share the idea of Jugaad or Indian improvisation that is so ubiquitous. Bijoy Jain brought it up in his interview, saying that it’s something that fascinates him; his studio has taken several pictures of it as part of an ongoing research on Indian ingenuinity. We’ll never know who designed these, or what the reason for doing it this way was, just that it exists, and if we stop to stare, we’ll realise, it’s a great piece of design. And it’s been right under our noses all this time.
Images courtesy Studio Mumbai.
Filed under: Indian Architecture, Indian Craft, Indian Product Design | 8 Comments
Tags: Bijoy Jain, Indian Ingenuity, Jugaad, Studio Mumbai