Fashion Feature > Moyna Bags
Stumbled upon Moyna Singh’s work in Rivaaj Magazine. Liked her bags, especially the tomato red sequins, the emerald sequins and the blue and white and pink beaded one. Clicked through to her site and found it teeming with pages from Elle, Cosmo and Vogue where her bags have been featured. Here are some of my favourites from her collection.
Moyna on her bags:
Indian By Design: A degree in Psychology, no formal training in accessories, how did Moyna Bags start off?
Moyna Singh: When I moved to the US I started a home furnishings import company with friends and then we moved to fashion since Fendi and Prada started using Indian workmanship in their accessories, so we felt it was a great time to diversify too. After that I branched out and started my own company about 10 years ago.
Indian By Design: Do you follow seasonal trends while designing your accessories or is it based on inspiration?
Moyna Singh: I do follow seasonal trends – that is how the industry typically works – within the seasonal trends I then work with my inspiration. But for color, fabrics, textures, I do take the season and the trends in apparel too into consideration. Size and shapes of the bags also vary with what is happening in the market. Since my product falls into the “designer” category, I have to take current trends into account so that the bags merchandise well in stores and work with other products for the season.
Indian By Design: Do you retail in India?
Moyna Singh: No
Indian By Design: Moyna Bags have featured in Vogue, Cosmopolitan, In Style and Elle. What lies in the core of their appeal?
Moyna Singh: The detail in design, good quality and workmanship, fun, novelty, yet often classic. Considering my bags are handmade and the superior workmanship, the bags are also extremely well priced. I have a very large selection of bags, so there is something for everyone – I think fashion editors also find it easy to select products that fit with their story and the season’s trend for that reason.
Indian By Design: What are your future plans?
Moyna Singh: I’m not sure yet. Right now I am just grateful for my success.
More of Moyna Singh and her bags on her site.
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Tags: Accessories, Moyna Bags, Moyna Singh