Fashion Feature > Anuj Sharma – Button Masala
My friend Kavita Arvind introduced me to Anuj Sharma’s work in 2008. Purvi Sanghvi re-introduced me to him via this video today. And I am glad she did.
Fashion has increasingly become a business of generating mass trends, the irony of it being that following trends is pretty near unfashionable, not to mention not too great for creativity. So where does that leave us consumers? What is our relationship with fashion? Do we really have a say in what we wear and how we wear it? As a student, I remember buying yards of fabric from khaadi bhandar, going to the tailor, drawing patterns, speaking of fits, hearing the master at the tailor tell me ‘try this, try that’. A lot of my friends made their own clothes too. There was creativity in the entire exercise not to mention immense joy in wearing what one had designed. And I didn’t have to be a design student to do so. Today we trust our wardrobes to designers and our styling to the stylist in a magazine. Anuj Sharma recently spoke at TEDx. He questioned our growing distance from design. And how it got him to create Button Masala. So we can start interacting again, use our creativity and have some fun. Watch the video to hear it in his own words.
Anuj: “This is a new approach or rather improved version of my previous collection called button masala. The straps from the earlier collection with the button hole gets replaced by rubber band. The same rubber band becomes the joinery system for the buttons to get attached to the fabric. So there is absolutely no stitching. No machine work and no tension. make your garment any time with hardly any cost and change it as well any time.”
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Tags: Anuj Sharma, Button Masala, Indian Fashion, Indian Fashion Designer
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Robert Anson Heinlein said…"A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects."
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