Thank you for visiting Indian By Design. Hope you enjoy the time you spend here.
Answers to a few questions I have been asked.
How did Indian By Design start of? What is it about?
Indian By Design was created in January 2008 in response to conversations and discussions with architect friend Rajiv Majumdar. It was created to celebrate and share creativity in India/by Indians – all culled from what I saw, found or discovered through information shared by an increasing circle of wonderful souls. Ambrish Arora was wonderful and helped me with introductions. There were readers who also generously shared links. I wanted the blog to have a point of view and to be jargon-free. I hope that you find both.
Are you a designer/architect?
No. A career in advertising as a writer prepared me to edit my thoughts. I have had no formal design, art or architecture education. I learnt and still learn by reading, researching and mostly by having dialogues with those featured on Indian By Design.
Is there a team of people who work on Indian By Design?
Just me. No design team. No interns. No other writers. I sometimes use the word ‘we’ because the blog has developed a personality of its own so it demands that I treat it as an individual.
What does Indian By Design mean?
It’s about India and Design but it’s also about being Indian by being aware and included in the phrase was a sense of ingenuity.
Do you make money from Indian By Design?
No. The blog does not take in advertising and no money is made by posting or featuring anything on the blog.
Do you think blogging can be looked upon as a profession?
It could be. There are ways to monetize it, just like with any other media. What is important is originality, quality and consistency of the content. There are advertisements, sponsorships, partnerships that one could bring in. And then of course, consultancy, speaking or writing opportunities that could arise because one develops a voice in the field. The latter, I believe, is where a blogger could make it a profession in the true sense.
Where are you based out of?
I started the blog while in Bangalore, it grew as I moved to Mumbai, nourished me while in London, and remains part of my life after I got back to Mumbai.
How do you pick what you will feature?
It is largely instinctive. I usually know it when I see it. The common qualities may be a sense of integrity in the work, a contribution to its genre, an interesting perspective, a clear sense of aesthetics.
Do you make anything?
I draw, sew and love craft. I love learning new things. The most recent have been printmaking, paper cutting, interior styling.
Is this your only blog?
You’ll find a few more on the Blogs page.
How do I get in touch with you?
Have a lovely day.
featuring my old mumbai home. pics by me.
featuring my london home. pics by me.